Storytelling is our native, transformational language. We need to learn how to use it effectively at work to transform our leadership and organisations
Storytelling in Business is a science as much as it is an art. It's more of a formula than a painting. With the right framework, anyone can use storytelling effectively. This Business Storytelling framework is easy to learn and versatile enough to be used in any business setting.
"Mick Mooney has written the essential guide to Business Storytelling, showing why stories drive business performance. This fast-paced book is chocked full of examples so you can tap into the power of storytelling at your work."
- Paul Zak, Neuroscientist & Bestselling Author of Trust Factor
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Blue skies, Mick