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"Let's Tell Stories" - How to Build Connections That Last

I remember when I was growing up in the 80s the major technology every kid wanted was the little orange coloured hand held game called Donkey Kong. If you were lucky enough to have it, you’d be glued to it at every opportunity.

I remember being dragged along to parties, to dinners, going on trips; but it didn’t matter where I was, if I had Donkey Kong, I would be blissfully occupied. I would zone in on jumping rolling barrels and eating bananas. It also ensured I was disconnected from the world around me.

Fast forward 30 years and I am on the way to work, and the bus was full with grown adults playing Donkey Kong. Well, that’s what it looked like. These days we’ve replaced our kid game consoles for grown up smart phones. And while they do keep us entertained, they are also keeping us disconnected.

Technology can’t love us back

I was recently chatting with Joanne Woo, VP of Communications for GE Australia, who commented that, “We’ve fallen in...

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